Innovation isn’t a goal – it is a TOOL
Breakthrough innovation – everyone wants it, yet it often remains frustratingly elusive. It’s hard to innovate on demand. For larger companies, a big challenge these days, is to achieve that level of Agility and a ‘Startup Edge’, that can help take them a step (or two) ahead of the competition.
What then? Companies should regard innovation as a tool and tap into it, to fuel their path towards future-readiness. Innovation is not the holy grail – it’s a process. Currently there is a plethora of innovation frameworks out there in the market. What you should do, is take these frameworks and processes that are already in existence, and use them to help you take that one step forward.
Take Google’s ‘Design Sprint’ as an example. In its origin, its a 5-step framework that helps you answer critical business questions through rapid prototyping and user testing. Google’s sprints are designed to help you get to your product launch, faster. Using this as a base, we iterated. Our new and improved product, the LEAP, builds on Google’s existing innovation framework to empower and amplify the impact of our clients’ innovation journey. Essentially the LEAP helps you (1) create a truly, truly disruptive idea, then (2) validate it with customers (different target groups, messages and possible interfaces) and finally, (3) test new business possibilities stemming from that idea – all in 3 weeks.
We took Google’s Sprint and improved on it for our customers
‘If we’re selling innovation, then we ourselves need to innovate’. This was the main line of thought guiding Kauan Von Novack, our Digital Transformation Lead earlier this year when he initially started working on sprints with Innoleaps’ clients.
In his experience of working with large Fortune500 companies, he saw the emergence of these following trends:
Taking them into consideration and looking inward at Innoleaps’ ‘Innovation Sprint’ product offering, Kauan and his team put in months of piloting before arriving at a revolutionary, new approach for doing sprints: a new and improved version 2.0 that encompasses online experimentation, heavy customer interviewing and an important focus on the value proposition and business modeling.
“We didn’t fall in love with the process and we weren’t stuck to the way the sprint had to be done. I think the LEAP is revolutionary – you come in with nothing, or an inkling of an idea of what you want and after just 3 weeks you have disruptive innovation in your hands. You have something complete and concrete which details the customer segments you should target, the type of visual stimuli that would work best, the internal feasibility of it all, a scaling plan, proper pricing models, and a strategy – and all in 3 weeks! Of course we offer each sprint separately, but they’ll add the biggest value to your company, if you go through the entire module.” – Kauan Von Novack, Digital Transformation Lead | Startupbootcamp | Innoleaps | The Talent Institute
Creating the impossible: Here’s the breakdown
What a LEAP offers is this: In 3 weeks you would have achieved a clear definition of the product, who will buy it and how it will be sold.
Enter Week 1: Innovation Sprint
We started by changing it from a Design Sprint to an Innovation Sprint. Innoleaps as a company is in the business of innovating – as such, we’ve needed to facilitate way more customer interactions that the usual design sprint. Why? We were not ‘designing’ anything per say, as a sole goal. What we were essentially doing, was designing, in the process of innovating.
However, the feedback we got from our clients was that even though they got buy-in (internally) for the product, they needed to see, in actuality, how their product could be actually brought into the market.
Enter Week 2: Validation Sprint
With that in mind, we added a second layer to the sprints. What happens here is that the corporate teams take their outputs from Week 1, and work on creating different ways of marketing the product/service. What do you achieve at the end of Week 2? You’ll be looking at least 3 different target groups that react well to 3 types of messaging. (Think: personalisation and ultra-segmentation) This part of the sprint concentrates on online experimentation, interviewing personas, customer development and so on.
But then, we got further inputs from the corporate teams we worked with that on top of all of this, they still needed to build a business case that the ‘Mothership’ would approve. There was a need for a feasible business model.
Enter Week 3: Business Model Sprint
So we added a third and final layer to the sprints. In the third week, the team checks the feasibility of launching the product they’ve worked on. Week 3 is about discovering the right pricing model, creating the right marketing strategy, the scalability of the product and so on. Also, questions relating to internal interest, the possibility of utilising corporate-startup-collaboration and what type of partners can be involved, will also be answered.
We’d like to think of it as a pre-accelerator
Everyone wants to innovate – but it’s not that easy if you don’t have the right approach. With the LEAP, Innoleaps supports you in your journey towards picking the right idea before you dive into any big accelerator program. Essentially, this is a pre-accelerator, where you can test and discover whether an idea or a business model is worth pursuing.
Do you want to take the innovation LEAP with us? Get in touch today and we’ll discuss how Innoleaps can help you and your organisation unlock innovation at speed.