Lean branding, an extension of the Lean Startup methodology, provides a strategic approach for corporations to test and validate new ideas without exposing or damaging their established brand. This article explores what a lean brand is, the benefits it brings, and how it can be utilized in corporate innovation to gather valuable insights efficiently.

In the fast-paced world of corporate innovation, the ability to quickly test, iterate on, and validate new ideas is crucial. Initially popularized in the startup ecosystem, Lean Startup methodologies have proven to be incredibly effective in fostering agility and speed. By leveraging these methodologies, renowned corporate innovation teams can rapidly validate and implement new business opportunities, staying ahead of the competition and responding effectively to market changes.

As part of our ten-year anniversary celebrations, we sat down with Innoleaps CEO Alceo Rapagna and asked him to share his top lessons learned over the past ten years of business building.

Corporate business builder Innoleaps announces a new partnership with Vizologi, an AI-powered business strategy platform for managing innovation portfolios.

The packaging industry is constantly evolving, with new shapes, materials, and designs hitting the market each year. As we look at 2023, organizations must be attuned to emerging trends and those to come.

New challenger brands in the FMCG space are constantly emerging. This is an industry marked by continuous evolution - driven by established corporates and novel start-ups alike. Let's take a look at the challenger brands that need to be on your radar this year.

A relatively new concept that FMCG corporates have had to consider in the market landscape is that of the “challenger brand.” These are companies that love disrupting the status quo - and eating into the market share of more established FMCG players.

Innoleaps is partnering with food manufacturing firm Cibus Nexum to allow more clients in the FMCG market to outsource product development and production.

A recent survey of decision-makers at companies across the UK, US, China, India, and Europe found that around 60% of FMCG brands’ digital marketing spend is wasted – equivalent to almost $50 billion industry-wide.

Most corporate innovation projects fail due to easily solved internal problems. Identifying and training a pool of Intrapreneurs is vital if businesses are to drive their ventures from idea to scale.

How do you turn €250 into more than $50 million in less than a year? Well, all you need is a great idea and the right mindset. Fortunately, Umberto Canessa Cerchi, formerly a Senior Lead Venture Builder at Innoleaps, had both.

Startupbootcamp announces successful first funding round for Bold Action accelerator.

Innoleaps is pleased to announce a new international partnership with US-based company Full Funnel Growth. It is a strategic move that brings Innoleaps and its global clients closer to the booming US market.

Supporting business functions should enable innovation; not impede it. Companies that create an environment in which agile flourishes find that their teams can churn out innovations at a much faster rate.

As the saying goes, you need to spend money to make money, but innovating successfully is not about simply throwing enough ideas at the wall in the hope that some of them stick. Genuine innovation needs more than just an increased R&D budget – it must be underpinned by a long-term financial plan. 

Establishing the right growth governance structure is essential for allowing innovation to flourish in any organization. Predictable timelines and scalability forecasts will help businesses take disruptive innovations from idea to scale.

There are a host of variables that can derail a project. Businesses need to take a portfolio approach to innovation if they are to see good returns from their new ventures.

For corporates, it’s easy to neglect innovation opportunities because they appear too small for a company of such scale. But this leaves them falling into the growth gap between their core business and future innovation possibilities.

When looking at corporate innovation, large companies struggle to combine the benefits of both speed and scale. At Innoleaps, we help organizations do just that by leveraging our six strategic pillars to deliver sustainable innovation. Keep reading to find out more.

C‍orporate Innovator; Innoleaps, is pleased to announce a new partnership with Chaoly. A solid move that brings them closer to the buzzing FMCG markets in Asia and China.

The FMCG sector never stands still, with a number of emerging developments set for a starring role this year. Be sure to stay up-to-date regarding the innovative trends emerging in this space throughout 2022.

Digitalization is an ongoing process. Although eCommerce brands have adapted well in the face of significant disruption, more change is on the way.

Open Innovation; we believe large corporates could learn a lot from working with smaller players. Partnering with a start-up or scale-up may teach them a few things about embracing a more agile approach to innovation and help them see new business models and technology in practice.

With so much data being created every day, it’s time for businesses to leverage the insights stored within to accelerate their innovation strategy.

Innovation is an adventure. An adventure to explore and create new paths, new processes, and bring new products to market. Adventures can be fun and thrilling but they can also reveal a darker side; where tensions, emotions and anxiety can stand in the way of progress. From years of experience working with global corporations, venture- and leadership teams, we’ve observed and analyzed what in our opinion is one of the biggest reasons for innovation failure.

Consumers are pushing FMCG brands to adopt more innovative packaging solutions - ones that place a premium on sustainability, while still protecting company profits.

Sister company, Startupbootcamp announces a new dedicated startup accelerator; A program that will help accelerate several of the United Nations' Sustainable Development Goals.

Prioritizing innovation is the key to unlocking post-crisis growth. The impacts of COVID-19 have been devastating for many organizations. As businesses look beyond the pandemic, innovation is the only way of guaranteeing post-crisis growth. Digital tools and an openness to new business models have even seen some organizations flourish throughout the pandemic – particularly those that know their customers best.

An Interview with mOOvment Co-founder Pieter Minne Vogels about his journey since joining the Innoleaps Accelerator program in 2017.

Innoleaps and Startupbootcamp are pleased to announce the appointment of Marc Jellema as their new Chief Technology Officer (CTO), in a move that reinforces the company's commitment to digital transformation and data-driven innovation.

Too many organizations do not know how to turn good ideas into brilliant businesses. A cross-functional team can help ensure that R&D innovation leads to new products and higher profits.

Whether a corporate decides to acquire a smaller, innovative firm or build its own internal venture, success is hard to achieve. Organizations must carefully consider how to integrate new ideas into their core business if they want them to thrive.

Sustainability is becoming a big trend in the FMCG industry as environmental concerns are increasingly top of mind for consumers. ‍ Corporates often find it more difficult to embrace sustainability than their start-up rivals. However, this doesn’t mean they cannot deliver the kind of transformational, environmentally friendly agenda their customers are demanding