Unit4, a leading software provider, focuses on delivering solutions for people-centric industries. Known for their ERP software, Unit4 sought to innovate and develop an app to enhance patient experience and streamline operations to help improve the overall quality of patient care.
Challenge
Unit4 aimed to develop a new app, 'Meet Mattie,' to transform their business model. The goal was to simplify the complex processes involved in ERP systems and provide a more intuitive user interface, improving efficiency and user satisfaction.
Solution and Implementation
We collaborated with Unit4 in a comprehensive six-month innovation project focusing on business model innovation through the development of the 'Meet Mattie' app. Key phases of the accelerator included:
- Consumer Insights and Research: Conducted extensive market research and user interviews to understand pain points and identify key features that users needed to improve their experience.
- Data Collection: Engaged with over 500 users through surveys and interviews to gather detailed insights.
- Data Collection: Engaged with over 500 users through surveys and interviews to gather detailed insights.
- Ideation and Concept Development: Conducted 10 ideation sessions with cross functional teams from Unit4 and external experts to brainstorm potential solutions and refine them into viable concepts.
- Prototyping and Testing: Developed prototypes of the app and conducted iterative testing with users to gather feedback and make necessary adjustments.
- Testing Rounds: Completed 3 rounds of iterative testing with more than 200 participants.
- Testing Rounds: Completed 3 rounds of iterative testing with more than 200 participants.
- Full-Funnel Testing: Created mock-ups and conducted full-funnel testing, from user interface design to functionality, ensuring all aspects met user needs.
- Mock-Ups: Developed and tested 5 different UI designs.
- Mock-Ups: Developed and tested 5 different UI designs.
- Implementation and Launch: Finalised the app development and integrated it with Unit4’s existing systems, followed by a comprehensive marketing and user onboarding campaign.
Results
The 'Meet Mattie' app achieved 10,000 downloads within the first month of launch. Alongside this launch success it also lead to internal successes for Unit4:
- Enhanced User Experience: Provided a simplified and intuitive interface, making ERP systems more accessible and efficient for users.
- Operational Efficiency: Streamlined complex processes, reducing time and effort required for routine tasks by 30%. With the ability to record blood levels directly, MeetMattie was able to cut the 33-step data registration process down to just 11 steps. This means that each caregiver saves five minutes registration per measurement per patient in billable time and the manager saves 20 minutes of communication per patient per week in non-billable time.
- Market Reception and User Satisfaction: Positive feedback from users and increased adoption rates, contributing to higher customer satisfaction and loyalty. 85% of the app users reported improved efficiency and overall higher satisfaction. MeetMattie gives organizations the power to position themselves as more innovative and trusted healthcare software providers.
Conclusion
This case study demonstrates the impact of business model innovation through app development. By leveraging user insights and iterative testing, Unit4 successfully launched the 'Meet Mattie' app, enhancing user experience and operational efficiency. This project highlights the importance of adapting business models to meet evolving market demands and improve customer engagement in the enterprise software industry.